Web & Martech
Created the complete brand identity and WordPress website for a new crypto trading bot concept in 2 weeks, from logo to live site.
Website hero section, being straightforward to attract the customers to the telegram channel.
Situation
A new trading bot project needed a credible online presence and brand identity in a niche where trust and clarity are critical.
The branding guideline, with logo variations and the color palette.
Task
Own the end-to-end creation of the brand: visual identity, messaging, website architecture, and UX, delivering a working site on a short timeline.
Inside the website pages, telling more about the brand.
Action
Designed the brand system (logo, color palette, typography) in Adobe Illustrator and Photoshop to signal security and modern fintech.
Planned the site architecture (homepage, features, pricing, FAQ, blog, Telegram CTA) focused on educating users and driving sign-ups.
Learned and implemented WordPress + Elementor to build responsive page layouts, navigation, and sections aligned with the brand story.
Wrote clear, concise copy to explain a complex product in simple terms and guide visitors toward the primary conversion action.
The main page explaining the service itself.
Result
Launched a unified, high-end website where the visual identity, copy, and UX told a consistent story, earning feedback that it looked like a professional fintech brand rather than a student project.
Daniel Hirata
Marketing Strategist | Performance & Growth
ielhirata@gmail.com
+55 (11) 99514-3344
+1 236-990-3927
Bridging the gap between creativity and strategy.
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