Mount Pleasant Vintage & Provisions
Content Strategy
Developed a New Year's Eve campaign strategy aimed at boosting event attendance by 25-30% through a combined paid + content approach.
Landing page created for this specific NYE campaign to attract and leverage ticket sales.
Situation
A local bar needed a digital strategy to increase New Year's Eve event turnout within a three-week window and a limited budget.
Banner created for the campaign.
Task
Lead a four-person team to plan the campaign, organize tasks, build a high-converting landing page, and ground creative ideas in solid keyword and audience research.
Landing page created for this specific NYE campaign to attract and leverage ticket sales.
Action
Defined the attendance target and back-calculated required traffic and conversion rates to align media tactics with business goals.
Used Semrush to find local intent keywords and themes to guide Google Ads, landing page copy, and content angles.
Built a conversion-focused landing page in Lovable with clear event details, social proof, and a simple RSVP flow.
Created a simulated collaborative blog post/backlink concept to strengthen SEO and cross-promotion, while coordinating creatives in Figma, Canva, and Google Docs.
Simulation of a content created in collab with a big page to leverage the awareness of this event.
Result
Delivered a professional campaign proposal that clearly connected technical research (keywords, funnel math) with creative execution and channel mix, earning feedback that it was ready to be run with real media spend.
Foresight
Daniel Hirata
Marketing Strategist | Performance & Growth
ielhirata@gmail.com
+55 (11) 99514-3344
+1 236-990-3927
Bridging the gap between creativity and strategy.
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